How Brickma Helped a Local Optometry Office Turn a Random Tuesday Into a 6,730% Revenue Boost
- brickma
- Dec 18, 2024
- 4 min read
Updated: Jan 22
From Eyewear to Event of the Year
How do you turn a slow Tuesday at an eye doctor’s office into the most profitable day of the year? Eyes on Meridian did just that—with a 6,730% revenue boost to prove it. With the help of Brickma Marketing, they transformed an exclusive trunk show featuring MODO and Eco Eyewear into their most successful event ever.
This wasn’t just about selling frames—it was about creating a personalized, exciting experience for their community. Here’s how it all came together.
The Challenge: Turning a Tuesday Into the Talk of the Town
Let’s face it—Tuesdays don’t scream excitement. Eyes on Meridian needed to make their trunk show irresistible. The goal wasn’t just to showcase stylish frames; it was to reframe (pun intended) how people saw a random weekday at an eye doctor’s office.
Brickma’s mission? Make a random Tuesday feel like the hottest ticket in town.
The Plan: Fun, Stylish, and Impossible to Miss
Brickma’s campaign for Eyes on Meridian wasn’t just about a great strategy—it was about flawless execution. Here’s how we brought the vision to life:
Social Media Content That Got People Talking
Our team created a series of visually striking and engaging posts across Facebook and Instagram. These weren’t generic announcements—they were tailored to highlight the event’s exclusivity and appeal:
Exclusive sneak peeks, countdowns, and Instagram Stories teased event highlights, creating a buzz that brought style-savvy locals through the door.
With strategic targeting, we ensured these posts reached the right audience—style-savvy, local customers who couldn’t resist the chance to attend.
Results:
Over 7,300 impressions across platforms, significantly increasing event awareness
A 620% growth in social followers, boosting long-term engagement and brand visibility
Paid Instagram Campaign That Sparked Engagement
Brickma ran a 5-day paid Instagram campaign to promote a tag-a-friend giveaway for two pairs of frames. This interactive approach maximized reach while driving event buzz through social proof and community engagement.
Key Results:
3,370 reach and 8,018 views—amplifying the event’s visibility
163 comments from participants tagging friends, creating authentic buzz
80 profile visits, driving awareness of Eyes on Meridian’s brand
Postcards That Got Noticed
We designed and mailed premium postcards to local customers, making sure they stood out in the clutter of everyday mail. The postcards combined sleek visuals with concise, persuasive copy, emphasizing:
The postcards highlighted exclusive perks, from scratch-ticket discounts to refreshments, making the event feel like an unmissable invitation.
These postcards weren’t just informational—they were invitations to be part of something special. With their sleek design and clear messaging, the postcards drove attendance by creating a sense of exclusivity, ensuring attendees came prepared to shop and engage.
In-Store Signage That Promoted and Set the Vibe
Our in-store signage worked overtime. Positioned in high-visibility areas within the practice, it doubled as pre-event promotion and a critical part of the day-of experience.
Before the Event:
Signs reminded patients about the trunk show and its perks, encouraging them to RSVP.
During the Event:
Branded signage reinforced the trunk show’s stylish theme, creating a seamless, memorable customer journey.
Email Campaigns That Sparked Interest
With a 76% open rate, our email strategy hit the sweet spot of timing, messaging, and design. The email sequence was strategically crafted to:
Emails announced the event with bold subject lines, sent timely reminders, and emphasized exclusivity with phrases like ‘limited-time offers.
Each email drove curiosity and engagement, keeping Eyes on Meridian’s audience ready to show up.
A Press Release That Made Headlines
To amplify local awareness, Brickma created a press release announcing the trunk show and sent it to local publications, bloggers, and media outlets. The release highlighted the event’s exclusivity, community focus, and exciting perks like raffles and discounts.
Impact:
Secured placements in four local lifestyle publications and a community events calendar, broadening the event’s reach.
This strategic addition brought Eyes on Meridian into the local spotlight, driving even more foot traffic to the event.
The Event Experience: A Party with a Purpose
From raffles to scratch tickets, refreshments to personalized eyewear fittings, Brickma helped Eyes on Meridian create an event that felt less like a sale and more like a celebration.
Scratch Tickets: Encouraged participation with exclusive discounts that felt like a game.
Raffles: Gave attendees the chance to win exciting prizes, adding an extra layer of fun.
The Results: A Clear Vision of Success
Brickma’s strategy didn’t just bring people in—it delivered record-breaking results.
Key Wins:
6,730% increase in daily revenue
39% boost in monthly sales
7,300 impressions and 620% follower growth
76% email open rate
163 Instagram comments and 8,018 views driving pre-event engagement
Eyes on Meridian turned a quiet Tuesday into their biggest day ever—and left a lasting impression on their community.
The Takeaway: More Than Just Glasses
This wasn’t just about selling glasses—it was about making people feel seen, valued, and excited to be part of something special. By creating a connection that extended beyond the sale, Brickma helped Eyes on Meridian turn their community into loyal brand advocates.
What They Said:
"Brickma turned our vision into reality. Their fresh, fun ideas didn’t just bring people in—they made our trunk show unforgettable. Brickma helped us achieve something truly special."
– Eyes on Meridian
Final Thoughts: Let’s Make Your Next Event Unforgettable
When it comes to marketing, it’s not about shouting louder—it’s about connecting with your audience in a way that feels authentic. Whether it’s a trunk show, an in-store experience, or something completely new, Brickma has the strategy to make it extraordinary.
Ready to make something amazing happen? Let’s talk!
